Cooking Publication Won’t Post Recipes With Red Meat Anymore

Photo by MCB via (https://creativecommons.org/licenses/by-sa/2.5/deed.en) Flickr

Condé Nast’s cooking brand “Epicurious” will no longer be publishing recipes that include beef in an effort to push “sustainable cooking.”

In a post to their website they wrote:

For any person—or publication—wanting to envision a more sustainable way to cook, cutting out beef is a worthwhile first step. Almost 15 percent of greenhouse gas emissions globally come from livestock (and everything involved in raising it); 61 percent of those emissions can be traced back to beef. Cows are 20 times less efficient to raise than beans and roughly three times less efficient than poultry and pork. It might not feel like much, but cutting out just a single ingredient—beef—can have an outsize impact on making a person’s cooking more environmentally friendly.

Today Epicurious announces that we’ve done just that: We’ve cut out beef. Beef won’t appear in new Epicurious recipes, articles, or newsletters. It will not show up on our homepage. It will be absent from our Instagram feed.

We know that some people might assume that this decision signals some sort of vendetta against cows—or the people who eat them. But this decision was not made because we hate hamburgers (we don’t!). Instead, our shift is solely about sustainability, about not giving airtime to one of the world’s worst climate offenders. We think of this decision as not anti-beef but rather pro-planet.

Of course, when it comes to the planet, eschewing beef is not a silver bullet. All ruminant animals (like sheep and goats) have significant environmental costs, and there are problems with chicken, seafood, soy, and almost every other ingredient. In a food system so broken, almost no choice is perfect.

Ironically, the importation of fruits and vegetables from overseas can produce more carbon emissions than the raising of animals for consumption as noted by the BBC. This move has come shortly after Earth Day and a big push from activists to sway the Biden administration’s goals for reducing carbon emissions.

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