Burger King Tweets “Women Belong In The Kitchen” On International Women’s Day

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The tweet above was not edited in any way, this is the original tweet from one of Burger King’s cooperate accounts.

This tweet is beyond parody and it was meant to bring awareness to the fact that only 20% of chefs are women. A follow-up tweet read:

If they want to, of course. Yet only 20% of chefs are women. We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career. #IWD

A few hours after that follow-up tweet went out another one came, this one reading:

We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!

Context does not matter to the internet mob, the company was excoriated online for the quip. Many took to condemning the fast food restaurant on both the left and the right in a stunning moment of unity.

With all this being said it is still jaw dropping that the company would think this was something they would get away with free of any criticism, but what if that was the plan?

From the Daily Caller: 

This is actually a genius move from Burger King. If the company tweets that it’s doing a scholarship program, nobody is going to care.

However, if Burger King drops a nuke of a tweet about women belonging in the kitchen, then people are going to get outraged or find it funny enough to smash the RT button.

That leads to more people seeing the following tweets about the scholarship program. Outrage on social media leads to attention! It’s a story as old as time!
So, while I’m sure a bunch of people first saw it and got super pissed, Burger King played this situation like some real pros. You just love to see it!
Whether they meant it or not, the tweet went viral and everybody is talking about the brand. Regardless, the tweet was taken down after several hours and its unlikely that the public will know what is in stake for the social media manager who thought this was a good idea.


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