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The tweet above was not edited in any way, this is the original tweet from one of Burger King’s cooperate accounts.
This tweet is beyond parody and it was meant to bring awareness to the fact that only 20% of chefs are women. A follow-up tweet read:
If they want to, of course. Yet only 20% of chefs are women. We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career. #IWD
A few hours after that follow-up tweet went out another one came, this one reading:
We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!
Context does not matter to the internet mob, the company was excoriated online for the quip. Many took to condemning the fast food restaurant on both the left and the right in a stunning moment of unity.
With all this being said it is still jaw dropping that the company would think this was something they would get away with free of any criticism, but what if that was the plan?
From the Daily Caller:
This is actually a genius move from Burger King. If the company tweets that it’s doing a scholarship program, nobody is going to care.
However, if Burger King drops a nuke of a tweet about women belonging in the kitchen, then people are going to get outraged or find it funny enough to smash the RT button.
That leads to more people seeing the following tweets about the scholarship program. Outrage on social media leads to attention! It’s a story as old as time!So, while I’m sure a bunch of people first saw it and got super pissed, Burger King played this situation like some real pros. You just love to see it!
Every time I hear some state that “There are far too few XXXX (Fill in your own gender, race, religion, etc) in the ZZZZ (fill in your own business or profession) I can’t help but think that just maybe that particular gender, race, religion doesn’t want to work in that profession. Perhaps that is why you see very few if any Jewish or Muslim people working for the Smithfield Ham company. I could be wrong but perhaps, just perhaps a person is not being discriminated against and prevented from working in a particular field but they are not working in that field because they don’t want to. So what is supposed to happen? Since there are fewer Female Chefs than Male Chefs, we should round up a bunch of Females and tell them that they WILL BE CHEFS, like it or not. That will work well, I’m sure.
You ever hear of Ray Kroc? If he was still alive, he’d tell you a thing or two about fast food restaurants. So would Dave Thomas if HE were still alive. In case you don’t know who they are, Ray Kroc turned two brothers one small restaurant into McDonalds, and Dave Thomas was the Founder of Wendy’s.
“This tweet is beyond parody and it was meant to bring awareness to the fact that only 20% of chefs are women. A follow-up tweet read:” ????????? ANYONE who believes this, is SEVERELY LOW IQ!!!!!!!!!!!!!!! The subsequent tweet from ‘Women belong in the kitchen’, was a PATHETIC ATTEMPT to backtrack! PERIOD! BK “launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams”????? <<< LOLOLOL Again, WHO believes THIS?! Meaning, WHAT female (or male, for that matter) who would want a CAREER as a CHEF, would START at a FAST FOOD dive?? WRONG!!! ANYONE who wants a CAREER as a CHEF would START in an ACTUAL RESTAURANT!! They would work AT A RESTAURANT ( and, NO!!!!…..fast food joints are NOT restaurants!!) to START their Culinary Career!! MANY Chefs have started as DISHWASHERS in the restaurants in which they wanted to 'learn' from the particular Chef AT that establishment.
Those who work at fast food joints are lazy, uneducated and have ZERO ambition and, therefore, would produce ZERO individuals who would EVER move on to become a Chef! This so-called 'article', along with BK, is nothing more than a laughable JOKE! PATHETIC!